Demand-Side Innovation for Advancement - Fall Session

Learn what motivates your donors, and turn that insight into action.

This Innovation Sprint covers NAIS’s Donor Jobs-To-Be-Done (JTBD) research and leads school teams through a design challenge that turns those insights into action. What current or upcoming campaign can you rapidly redesign based on the Donor Jobs you serve? How might you strengthen and de-risk your design with strong cross-school collaboration and feedback? This is a fast-paced session for teams that are looking to strategize their fundraising capabilities based on research and innovation protocols. 

Innovation Sprints are one-day, three-hour team-based events. You can meet on-campus or off, while the NAIS Strategy Lab team facilitates remotely.

Registration Information

One ticket is for a team of 6 people from your school. After registering, you will receive a separate email with directions on how to list your workshop attendees. You do not need to know all attendees at the time of registration. You can make updates to attendees until two weeks before the event. There are no discounts for schools that decide to send fewer than six attendees.

Schools can attend single sprints or string together multiple sprints based on need. Contact to consult with NAIS staff about mixing and matching sprints based on your goals. 

Registrants may cancel their reservation until 10 days before the event. They will be fully refunded less a $75 administrative fee. Refunds will not be issued after that date. Cancellation requests should be sent via email to


Thursday, October 5, 2023; noon to 3 PM ET




This is a team-based experience, so a diverse group representing a cross section of the school (up to six people) is important. The primary audience includes heads, administrators, and faculty members. Teams attending this sprint might consider including a director of advancement. Please note, you do not need to know all attendees upon registering.


$1000 (members); $1,450 (nonmembers)