Demand-Side Innovation for Attracting & Retaining Faculty

Learn what motivates your teachers and turn insights into action.

This Innovation Sprint covers NAIS’s Teacher Jobs-To-Be-Done (JTBD) research and leads school teams through a design challenge that turns those insights into action. What current or upcoming programming around recruitment or retention of faculty can you rapidly redesign based on the Teacher Jobs you serve? How might you strengthen and de-risk your design with strong cross-school collaboration and feedback? This is a fast-paced session for teams that are looking to strategize how they find, train, and retain great faculty based on research and innovation protocols. 

Innovation Sprints are one-day, three-hour team-based events. You can meet on-campus or off, while the NAIS Strategy Lab team facilitates remotely

Pre-Work Assignments (approximately 1–2 hours)

To prepare for this innovation sprint, attendees should read the JTBD booklet Why Do Teachers Select Independent Schools? (1 hour).

Additional Teacher JTBD resources can be reviewed on this webpage (1 hour).

Registration Information

Schools determine which individuals (up to six) will make up their Innovation Sprint team. When you register, you will enter the names of known attendees. You can make updates and changes to these names until two weeks before the event. We do not recommend making changes closer to the date because of the pre-work assignments. There are no discounts for schools that decide to send fewer than six attendees. 

Schools can attend single sprints or string together multiple sprints based on need. Contact to consult with NAIS staff about mixing and matching sprints based on your goals. 

Registrants may cancel their reservation until 30 days before the event. They will be fully refunded less a $75 administrative fee. Refunds will not be issued after that date. Cancellation requests should be sent via email to


Wednesday, December 7, 2022; noon to 3 PM ET




This is a team-based experience, so a diverse group representing a cross section of the school (up to six people) is important. The primary audience includes heads, administrators, faculty, and students. Teams attending this sprint might consider including a director of teaching and learning, a director of human resources or talent, and/or department chairs. Please note, you do not need to know all attendees upon registering.


$975 (members); $1,365 (nonmembers)