Demand-Side Innovation for Enhancing Enrollment - Winter Session

Align your school offerings with what parents want.

This Innovation Sprint helps schools attain a common language around why parents choose their school via NAIS’s Parent Jobs-to-Be-Done (JTBD) research. It leverages frameworks to help schools innovate around enrollment challenges, redesign communication through a demand-side lens, and align schools’ current educational offerings with parent goals. 

Innovation Sprints are one-day, three-hour team-based events. You can meet on-campus or off, while the NAIS Strategy Lab team facilitates remotely.

Registration Information

Schools determine which individuals (up to six) will make up their Innovation Sprint team. When you register, you will receive a separate email with directions on how to list your workshop attendees. You do not need to know all attendees at the time of registration. You can make updates to attendees until two weeks before the event. There are no discounts for schools that decide to send fewer than six attendees. 

Schools can attend single sprints or string together multiple sprints based on need. Contact to consult with NAIS staff about mixing and matching sprints based on your goals. 

Registrants may cancel their reservation until 10 days before the event. They will be fully refunded less a $75 administrative fee. Refunds will not be issued after that date. Cancellation requests should be sent via email to


Tuesday, January 30, 2024; noon to 3 PM ET




This is a team-based experience, so a diverse group representing a cross section of the school (up to six people) is important. The primary audience includes heads, administrators, faculty members, and students. Teams attending this sprint might consider including a director of communications and marketing and/or a director of enrollment or admission. Please note, you do not need to know all attendees upon registering.


$1000 (members); $1,450 (nonmembers)