Demand-Side Innovation for Advancement

Learn what motivates your donors, and turn that insight into action.

This Innovation Sprint covers NAIS’s Donor Jobs-To-Be-Done (JTBD) research and leads school teams through a design challenge that turns those insights into action. What current or upcoming campaign can you rapidly redesign based on the Donor Jobs you serve? How might you strengthen and derisk your design with strong cross-school collaboration and feedback? This is a fast-paced session for teams that are looking to strategize their fundraising capabilities based on research and innovation protocols. 

Innovation Sprints are one-day, three-hour team-based events. You can meet on-campus or off, while the NAIS Strategy Lab team facilitates remotely.

Pre-Work Assignments (approximately 1-2 hours)

To prepare for this innovation sprint, attendees should read the JTBD booklet Why Do Donors Give to Independent Schools?

Additional Donor JTBD resources can be reviewed on this webpage

Registration Information

Schools determine which individuals (up to six) will make up their Innovation Sprint team. When you register, you will enter all names of your team members. You can make changes to these names until two weeks before the event. We do not recommend making changes closer to the date because of the pre-work assignments. There are no discounts for schools that decide to send fewer than six attendees. 

Schools can attend single sprints or string together multiple sprints based on need. Contact to consult with NAIS staff about mixing and matching sprints based on your goals. 

Registrants may cancel their reservation until 30 days before the event. They will be fully refunded less a $75 administrative fee. Refunds will not be issued after that date. Cancellation requests should be sent via email to


Tuesday, December 7, 2021; noon to 3 PM ET




This is a team-based experience, so a diverse group representing a cross section of the school (up to six people) is important. The primary audience includes heads, administrators, and faculty members. Teams attending this sprint might consider including a director of advancement.


$945 (members); $1,323 (nonmembers)