Strategy Lab Events

2020 NAIS Online Strategy Lab

We have reimagined the NAIS Strategy Lab to take place online this fall. Join the NAIS Online Strategy Lab to gain insights on the NAIS Jobs to Be Done (JTBD) for parents to see how they apply during COVID-19, and learn a rapid, repeatable, and practical innovation process that can harness your team’s creativity. There are two opportunities to get involved: 

Dates and Times 

All meetings will be held virtually via Zoom. About 1-3 hours of asynchronous work will be required between meetings. 

October Session

  • Tuesday, October 20, 1-4 p.m. ET
  • Thursday, October 22, 1-4 p.m. ET
  • Friday, October 30, 11 a.m.-2 p.m. ET
*Coaching opportunities available from October 23-29 and November 2-6.


November Session

  • Monday, November 16, 1-4 p.m. ET
  • Tuesday, November 17, 1-4 p.m. ET
  • Friday, November 20, 11 a.m.-2 p.m. ET
*Coaching opportunities available from November 23-December 11.



Who Should Attend

Bring a team of up to six diverse members from your community (including you), made up of: 
  • Faculty
  • Students 
  • Administrators
  • Board members 
  • Parents
Or any combination of these. Because we engage so deeply with schools in this process, we’re limiting registration in these first two sessions to 20 schools total. 

What Does the Strategy Lab Cover?

The Online Strategy Lab experience starts with scenario planning strategies to place your challenge or opportunity in the context of multiple futures. It then covers the JTBD methodology, which enables what we call “demand-side innovation” to ensure the insights that you turn into action also resonate in your market. 

After covering these foundational concepts, the workshop introduces various frameworks and tools to promote rapid prototyping with a strong bias toward action and commitment to equity. The frameworks and tools also serve as a roadmap for organizational change and a catalyst for communication with your board and leadership team.

Along with three synchronous workshop sessions, participating school teams also will receive coaching support from our team, a JTBD survey of your new parents with a school-specific breakdown of the jobs your families expect you to serve, and a PDF copy of our Innovation Workbook and access to our Asynchronous Team Experiencea video library of key Strategy Lab concepts and frameworksto help you lead this work with others at your school after the conclusion of the session.

While this is not an exhaustive list, school might consider bringing one of the following topics to address in the workshop:

Enrollment & Communication Teaching & Learning Leadership
  • Reaching disenchanted families from nearby public schools 
  • Ensuring that newly enrolled families will remain at the school post-COVID
  • Effectively communicating the learning that’s happening in a hybrid environment
  • Supporting teachers with new pedagogical practices
  • Addressing race, diversity, equity, and inclusion when not on campus
  • Implementing social-emotional learning in a hybrid or fully online environment 
  • Maintaining a strong leadership team and board in times of crisis
  • Supporting teacher health and well-being
  • Growing and sustaining healthy school communities
By the end of the workshop, schools will leave with a detailed action map describing a prototype to test around their challenge area, as well as practical innovation frameworks and supporting resources to facilitate this work with others. 

Our Journey

During the past two years, the NAIS Strategy Lab team has collaborated with more than 80 schools to develop a team-based innovation design and implementation process that helps schools address challenges and seize upon opportunities.  

While the workshop has always included and will include parent research using the Jobs-to-Be-Done methodology developed by Clayton Christensen at the Harvard Business School, these past few months have pushed our thinking on what’s needed to thrive in uncertain times. The Strategy Lab team has worked closely with NAIS President Donna Orem on scenario planning (Education Unknown), collaborated with the K12 Lab at Stanford’s d.School on futures thinking, and built internal capacity around coaching for equity with Elena Aguilar.   

We’re excited to continue this work with you and hope you’ll join us!


The price to attend is $2,750 for a team of six for member schools and $3,850 for a team of six for non-member schools. Contact us for more information about NAIS membership.

Online Learning Opportunities

As part of the new virtual workshop series, you’ll gain access to our Asynchronous Team Experience. Watch the video below for more information about the video-based modules that cover key Strategy Lab concepts.

For more information or to access the Asynchronous Team Experience, email